Insights
The conversations where revenue is won or lost
Practical ideas for leaders, sales teams and companies going through an acquisition, from Alberto Sardiñas and Storytell Partners.
Why your best rep closes the deal and your new reps lose it
Your best salesperson and your newest one pitch the same product and get different results. The gap is rarely effort or leads. It's the story. Here's how to close it, and raise your close rate without buying more leads.
Read the article →Revenue CommunicationsThe yes behind a no: five lessons on rejection for sales teams
Most sales conversations end in "no." Alberto Sardiñas, author of The Yes Behind a No, shares five lessons that help salespeople and their managers turn rejection into the next yes.
Read the article →Integration CommunicationsHow to keep clients after an acquisition: what to say in the first 30 days
When you acquire a company, its clients start deciding whether to stay the day the news breaks. What they hear in the first 30 days decides it. A practical communication plan for client retention after an acquisition.
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